Manual Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

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If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. Please note that corrections may take a couple of weeks to filter through the various RePEc services. Economic literature: papers , articles , software , chapters , books. Innovation has been a hot topic both for academicians and managers for the last twenty years may well remain an area of interest for years to come. The title of the book emphasizes basic topics that are covered in the book but it hardly represents whole coverage of the book.

Each of the eleven chapters discusses a distinct aspect of innovation in marketing related issues. In this way the book offers its readers interested in a specific area an effective way of welcoming different aspects of it and helps in enabling the development of more comprehensive approaches to innovation.

Switzerland: Springer, Research target: Economics and Management including Public Administration. Priority areas: management. Language: English. Full text PDF, 3. Keywords: open innovations model business partnerships stakeholders. Publication based on the results of: Business model research in emerging markets Working Papers.

Adoption of Innovation. Balancing Internal and External Stakeholders in the Marketing of Innovation

Existing research has highlighted the importance of cooperation in innovation. However, there still is insufficient understanding of how cooperation is linked to the stages of innovation process. Current working paper aims to answer the following research questions: 1 At what stages of innovation process do the companies cooperate more: when they create or commercialize innovation?

We answer these questions by examining innovation cooperation on example of a sample of Russian firms. The findings highlight the role of relational learning and indicate distinctive characteristics of cooperation at the early and the late innovation process stages. How do stakeholders score for efficiency of risk management in Russia. Makarova V.

Formation of a new system of legal entities in Russia: mail approaches. Chekhovskaya S.


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  • Balancing Internal and External Stakeholders in the Marketing of Innovation!
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The paper examines the institute of minimum wage in developed and transition economies and in a number of the developing countries. First of all the institutional mechanism of minimum wage fixing is considered. One of the sections explores the dynamics of absolute and relative levels of minimum wage. The special attention is paid to the impact of the institute of minimum wage on the labour market.

The author considers the mechanism of transmission of the minimum wage increases on the employment and unemployment dynamics. The paper also contains the result of the empirical research. The experience of many countries witnesses that large increases in minimum wage levels lead to the stagnation of the employ-ment, especially of the disadvantaged groups. The negative effect is larger for the companies with higher share of labour costs and more active use of unqualified labour, that is small businesses and agricultural enterprises. One of the main conclusions is that the minimum wage is not an effective tool of the poverty reduction as the majority of the recipients live in households of average and upper average income.

Aistov A.


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This research focuses on estimating the signalling role of education on the Russian labour market. Two well-known screening hypotheses are initially considered. According to first of these, education is an ideal filter of persons with low productivity: education does not increase the productivity of a person, but it does give him the possibility to signal about his innate productivity via an educational certicate.

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The second of these hypotheses admits that productivity actually does increase during the period of study, but nevertheless the main objective of getting an education is to acquire a signal about one's productivity. Information theory suggests that employees use education signals during the hiring processes whereby employers screen potential employees.

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Looking at the result, we think this worked out quite well — hopefully the readers agree to that. Practitioners should read the book for gaining an understanding of the relation between innovation management and marketing, and especially the diffusion of innovation. Researchers can find new insights into related topics and find a contribution to a highly relevant field of innovation and marketing research. Skip to content.

Maria M. Smirnova

Who would you like to read your book? Who is it directed at? How did you first become interested in the subject of innovation management? Are there any other texts you found influential when compiling your own?